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Gallery of Modern Art 1:1.
The basic concept is that, you can not see the original nowhere except gallery and then get the pleasure of viewing the work in the original scale. Through the development of technologies and various media Internet, television getting of information becomes very simple. The same can be said about the paintings which exhibited in galleries around the world, You can easily find your desired exhibition and literally see it via the Internet you are interested in showing works, but the scale of the viewed works will be less, and the viewing experience will be far from original. Hence the title of the gallery ''1:1'', symbolizing the scope of the original, and the highest feelings from view.
Now about the logotype. Logo is built on the hard and the sharp lines in the style of combining directions of Bauhaus, and Constructivism. Writing of the logotype was based the font Why Square LT Std Cyrillic. The Graphic shape of the sign constructed on such a simplified manner as: the frame symbolizing a painting, four squares showing exposure and a parallelepiped as a symbol of the building. The Identity of a sign that utilizes a modular grid with an angle of inclination of the mark of 28 degrees, this idea is applied throughout the corporate style.
In architectural design, as well as in the logo, the concept of the building continues the philosophy of this idea. It is based on rigid, sharp lines, which are present in the symbol.
The facade will performs functions of a placard which will show upcoming events in the life of Gallery, which consists of interconnected screens and they representing the one large field for information.
I developed: name, logo, corporate identity, promotional
posters and the concept of the building exterior of gallery.